Today, we are happy to announce that OCentric, our ecommerce SaaS, leveraging Amazon Web Services LLC (AWS). The economics of cloud computing now enable companies to have unique solutions at the same cost as generic ones. In addition, with Amazon Elastic Compute Cloud (Amazon EC2), OCentric clients can auto-scale servers to meet peak demand, which is critical during intense sales periods.

The head of new business ecommerce Africa at Naspers, who used OCentric to build the private-sales site 36Boutiques, described the benefits this way: “Amazon Web Services has allowed us to rapidly deploy a new business without having to wait for co-location hosting servers or commit to a fixed number of servers for a year or more. This has saved us significant time and money in launching a new venture.”

Integrating Amazon Web Services enables the scalability to support the fusion of commerce, content and community that allows companies to implement today’s popular retail concepts, such as private sales, group buying, deal-a-day and more.

Here’s what our Amazon Web Services’ director of business development, Terry Wise, says about our partnership: that Optaros is bringing OCentric to Amazon EC2. This solution delivers a highly flexible and scalable ecommerce solution that will help customers of all sizes save money and get to market faster,”

Learn more about Amazon Web Services at http://aws.amazon.com/.