Open Innovation

Many consumer product and service companies are looking for ways to accelerate new product introduction and increase the probability of successful product launches. A major part of the Next Generation Internet is the concept of openness - that your customers can now communicate their views on your company and product over the internet and reach as many people as your marketing department can and in a more believable manner.

This new found consumer power makes it even more critical that your products are truly compelling. We are working with many companies, such as Swisscom Mobile Labs and Endeca to help them implement the process of Open Innovation - engaging consumers directly in the new product development process. Our customers are achieving significant benefits in terms of time to market reductions, increased success rates of new products and overall revenue gains. To learn more about the concept of Open Innovation check out the related case studies above, our whitepaper The New Openness and wkipedia - Open Innovation