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Posted 10 Jan 2008 by Bob Fitzpatrick

NGI is the new platform for Direct Consumer Engagement. Companies need to develop a Consumer-facing Application Strategy.

- Forward thinking buyers realize the Internet channel is a primary concern

  • Strategic business backlogs and Internet application backlogs are linked permanently
  • New types of internet-enabled applications
  • Communities with user involvement
  • Higher expectations from users for opportunities to interact, contribute, filter, personalize, etc.

- Companies are applying new approaches to user interfaces

  • -- Ajax and other asynchronous remoting approaches
  • -- Flash/Flex
  • -- Media rich
  • -- Browser based, but also beyond browsers

- New approaches to assembling apps on the server side

  • Assembling applications from heterogeneous services
  • Cross-domain, cross-enterprise interactions
  • Real, leverage-able, semantic XML
  • From internet-enabled to internet-centric architectures
  • State-of-art frameworks, component based and service oriented architectures
  • Right-sized, customized, built to scale