Posted 10 Jan 2008 by Bob Fitzpatrick
NGI is the new platform for Direct Consumer Engagement. Companies need to develop a Consumer-facing Application Strategy.
- Forward thinking buyers realize the Internet channel is a primary concern
- Strategic business backlogs and Internet application backlogs are linked permanently
- New types of internet-enabled applications
- Communities with user involvement
- Higher expectations from users for opportunities to interact, contribute, filter, personalize, etc.
- Companies are applying new approaches to user interfaces
- -- Ajax and other asynchronous remoting approaches
- -- Flash/Flex
- -- Media rich
- -- Browser based, but also beyond browsers
- New approaches to assembling apps on the server side
- Assembling applications from heterogeneous services
- Cross-domain, cross-enterprise interactions
- Real, leverage-able, semantic XML
- From internet-enabled to internet-centric architectures
- State-of-art frameworks, component based and service oriented architectures
- Right-sized, customized, built to scale







