Next Generation Internet (NGI) Direct Consumer Engagement

Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: - Target Segments - Blast Stimuli - Stamp Impressions - Capture Eyeballs - Modify Behavior Next Generation Internet (NGI) market campains provide a host of new possibilities to marketers. NGI Marketing Campaign Elements: - Open and Federate Systems - Syndicate Data/Content - Engage Audiences - Encourage Meaningful Dialog - Foster Vauable Relationships To acheive the best results from NGI Consumer Engagement, Optaros recommends the following approach to campaigns: 1. Understand Demographic Preferences - Customers are changing the way they engage with information, each other, and brands 2. Survey the NGI Landscape - Identify the active themes in the market 3. Plan to Engage Customers Across the Product Lifecycle - Customers will participate in meaningful ways if you let them 4. Develop a Consumer-facing Application Strategy - Customers engage online via applications NOT impressions