Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: – Target Segments – Blast Stimuli – Stamp Impressions – Capture Eyeballs – Modify Behavior Next Generation Internet (NGI) market campains provide a host of new possibilities to marketers. NGI Marketing Campaign Elements: – Open and Federate Systems – Syndicate Data/Content – Engage Audiences – Encourage Meaningful Dialog – Foster Vauable Relationships To acheive the best results from NGI Consumer Engagement, Optaros recommends the following approach to campaigns: 1. Understand Demographic Preferences – Customers are changing the way they engage with information, each other, and brands 2. Survey the NGI Landscape – Identify the active themes in the market 3. Plan to Engage Customers Across the Product Lifecycle – Customers will participate in meaningful ways if you let them 4. Develop a Consumer-facing Application Strategy – Customers engage online via applications NOT impressions