Frank Pillar, our leading expert on the topics of mass customization and open innovation, has released a new study on the market for open innovation.

The “2010 Open Innovation Accelerator Study” may not be affordable for everyone, but for interested parties a free 42 page extract (PDF) is available, which amongst other things lists the most important open innovation and crowdsourcing services currently available.

In the startup group, Crowdspring has developed into a popular logo and web design alternative. And sites such as Atizo are gaining relevance with open innovation projects.

From the Exciting Commerce point of view, open innovation and crowdsourcing will be playing an increasingly important role in future business models, as demonstrated in the e-commerce world by MyFab or Threadless.

Drivers of innovation such as Woot! and of course also Groupon and the like are applying these principles intensively with their services such as Shirt.Woot! and Deals.Woot!

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.