Increased use of Video Sharing Sites

Although one could argue that their popularity was already self-evident, research confirms that video sharing sites are responsible for twice the traffic in late 2007 as they were in late 2006.  

According to a report by the PEW Internet & American Life Project, based on a national survey of American adults in late 2007:

• 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago . . . 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
  
• 13% of respondents said they had used a video-sharing site “yesterday” – the day  before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly  doubled from the end of 2006 to the end of 2007. 
  

• 30% of wired young adults watch a video on a site like YouTube on a typical day
• 22% of Americans shoot their own videos, and 14% of those post some of that video online