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Posted 21 Apr 2008 by Marc Osofsky

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Josh Bernoff, Forrester Analyst and author of The Groundswell recently completed a webinar with CNET showing real world examples of open innovation. Open innovation is the concept of engaging customers directly in the product development process.

One example he discussed was a finalist for the Groundswell Award - Swisscom Mobile Labs. See the vodcast below:



More information about the Swisscom Mobile Labs project