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Groundswell Video #1- Josh Bernoff, Forrester
Posted 21 Apr 2008 by Marc Osofsky in OPEN SOURCE Tags: Open Innovation, Groundswell, Swisscom Mobile LabsJosh Bernoff, Forrester Analyst and author of The Groundswell recently completed a webinar with CNET showing real world examples of open innovation. Open innovation is the concept of engaging customers directly in the product development process.
One example he discussed was a finalist for the Groundswell Award - Swisscom Mobile Labs. See the vodcast below:
More information about the Swisscom Mobile Labs project
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