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Posted 10 Jan 2008 by Bob Fitzpatrick
Engage Customers Across the Product Lifecycle Customers will participate in meaningful ways if you let them
- Product Development Phase
- Collaboration between beta customers and product mgt teams
- Test new product concepts
- Test potential product features
- Test potential on-line extensions to existing products
- Test adoption of product offerings
- Product Launch Phase
- Sell Products and generate revenue
- Increase market share
- Educate customers
- Educate the market
- Up-sell and Cross-sell
- On-going Engagement
- Provide customer service
- Enable customer self-service
- Provide support
- Foster dialog with and between customers
- Enable feedback
- Maintain customer relationship