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Embedded Newspaper Jeff Jarvis
Posted 09 Jun 2009 by Marc Osofsky in MEDIA Tags: Widget, mediaJeff Jarvis wrote an interesting blog on the Embeddable Newspaper that contemplates the potential for newspapers to extend their readership to third party sites. This is different from content syndication through RSS or APIs and more in-line with widgets in that it should provide a differentiated and complete user experience so the host sites don't need to do this work and the newspaper could control the experince and ad slots.
Two examples of client work we have done that reflect this notion:
- Hearst Corporation - We created an embeddable section of the newspaper - the Comics - that is embeddable on 3rd party sites and allows Hearst to manage the experince and ad slots. See an example of it live here . The embedded comics section is only what is under the Comics Kingdom header.
- New England Patriots - Daily content in multimedia delivered through embeddable event viewer and embedded on hundreds of partner sites and Facebook.
What are your thoughts? Do you think the Embedded Newspaper has a future? What will the revenue model be?
On 09 Jun 2009, John Eckman wrote :
I think it'd be a great way to enable folks to give an article or series of articles broader distribution - especially if the brand retains control of the look and feel. Combine this with some of the 'interactive storytelling' work the NY Times has been doing (like this one: http://www.nytimes.com/interactive/2009/03/30/business/economy/2009-econ... ) and I think newspapers would see much broader reach and engagement.
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