This week’s blogroll is a collection of some helpful tips for those of us who think and live in the ecommerce world. We have an ecommerce blog with offers great research on the marketing segment of “online Mothers”, a terrific article filled with diagrams and details on how retailers are using subscription sales tactics online, and finally a blog post on how companies are using Twitter for customer service. I hope you enjoy.
Research: Moms Online [Shop.Org Blog]
I love blog posts such as this one by Shop.Org’s Fiona Swerdlow filled with great data around a specific market segment. This post offers some take-aways from a recent survey conducted by the NRF’s Retail Advertising and Marketing Association (RAMA), where over 4,000 mothers were interviewed to understand their use of the internet to make purchase decisions. Take a moment to read the details gleaned from this study about this segment of buyers online.
Asking Customers to Go Steady: Tips for Repeat Orders [Get Elastic Blog]
With retailers looking for innovative ways to get their online customers to buy more over time, the subscription option may be something worth testing. Using examples from Amazon, Drugstore.com, Walgreen’s, and Green Mountain Coffee are all using this tactic drive repeat orders. I particularly like how blogger Linda Bustos uses examples of these ecommerce sites to show us with helpful images and descriptions how each is promoting the repeat purchase.
Twitter and Online Customer Service: Are Your Ears Burning? [Forrester Ebusiness Blog]
Did you know that more than 50% of the Fortune 100 uses social media to help with customer service? Is your company listening and responding to the conversation that is occurring around your brand on Twitter? In this Forrester blog post, the action of the consumer going to Twitter to seek an immediate response to an issue issues is a trend that will just continue to grow. This report does make one pause and consider how to best incorporate social networks into a brand’s customer service strategy.
Enjoy the blogs and have a great weekend!
