Here is my 4th of July list of posts I have enjoyed reading this past week from the ecommerce blogosphere.  I particularly like the Proust-like interview with Matt Stinchcomb, vp of community at Etsy.  Here is a remarkable business that has succeeded with an online marketplace created exclusively for a community to buy and sell all things handmade.  Enjoy the posts!

Talking with…Etsy VP Matt Stinchcomb [Shop.org Blog]
With a history in using digital media to help build a community of followers for his band, Matt Stinchcomb is now parlaying this skill to build a vibrant community for Etsy.  Online retailers take out your notebook, this is a company to learn from.

Elle.com Goes Shopping with Rue La La [Paidcontent.org Blog]
Media is a changing landscape, and with the new alliance between Elle.com and Rue La La we are seeing revenue streams born from new alliances.  Here is a quick lesson on how to leverage ecommerce as a revenue stream for media/magazine websites.

E-commerce can help get over the economic downturn in France [Michaelslevy Blog]
I appreciate Michael’s insight into the growth in ecommerce in Europe.  This post which provides statistics from a July 2009 study by Eurobrief, offers good news in how ecommerce sales may very well help save the economy in France.

When Liz Met Twitter:  Fashion Brand Taps Social Media [Brandweek]
I see social media as a key component of an online retailers overall strategy. In an interview with Brandweek, Dave McTague, evp of partnered brands at Liz Claiborne, discusses how they used social media as an alternative to focus groups. 

As a thank you for reading my blogroll, I am offering a copy of the ebook 5 Winning Strategies in Social Ecommerce. It has over 50 pages of ecommerce goodness, outlining the strategies that are making a difference with online retailers. Just email directly at nvincent@optaros.com and I will send a copy your way.

Send me ideas for next week’s blogroll.  I look forward to your comments and suggestions.