This week’s blogroll is filled with ecommerce life experience from Borders, facts on conversion rates, and some fantastic examples of how retailers are using Facebook to connect with their fans and customers.  Take a look, and please share on Twitter @vnoreen, your thoughts on these ecommerce blog posts.

Talking with…Kevin Ertell, ForeSee Results VP [Shop.Org Blog]
I love good interviews.  Kevin Ertell, of ForeSee Results and formerly of Borders is interviewed by Ellen Davis of NRF.  I found particularly interesting the accomplishments at Borders that Kevin is the most proud of, one of these being the creation of Borders Rewards, their loyalty program of which I am a card carrying member.  I welcome you to read this article and enjoy the conversation with Kevin.

Measuring and Improving Cross-Sell and Up-Sell [Get Elastic Blog]
Get Elastic delivers yet another fact-filled blog post on a potentially rich practice of cross-selling and up-selling — given you can effectively measure this.   Based on the E-tailing Groups’ 8th Annual Merchant Survey Report, this post identifies the fact that 50% of the retailers do not know their conversion rates.  Are you in the dark about your cross-sell and up-sell metrics? I hope this post can offer you some helpful guidance.

9 Fantastic Facebook Pages for Fashion [Alison Driscol for Mashable]
Interested in how a retailer can use Facebook?  Coach, Rue La La, and Lord & Taylor are using Facebook to connect with their fans and help sell their merchandise.  Blogger Alison Driscol offers many examples (pictures and copy) of how fashion forward brands are staying connected with their customers and fans on Facebook.  What ideas can you pull from these examples for your own brand on Facebook?

Thanks for reading this week’s blogroll!  I look forward to your comments and suggestions for next week’s list.