The eBay Wow! campaign has reached a record new revenue level, just barely missing the 3 million euro mark:

Source: Wortfilter

Very clear as well, that eBay continues to want too much too fast and are using the same old tricks to boost the figures:

• From the 2.9 million euro revenue in October, 721,000 euro (or 25%) stems from the sale of Wiis. The Wii best seller came no less than 4 times in October (on the 4th, 8th, 15th and 22nd of October). The 15th brought in record revenues of 389,000 euro.
• The price point fell down to the record new low of 36 euro (last low point was 55 euro in June), mostly triggered by a big Fruit of the Loom sale:
• On October 23, six Fruit of the Loom shirts for 9.99 euro sold a record breaking 23,160 times.

eBay raised the frequency of deals from one to two per day just last August – although without the expected revenue boost.

And although the team was apparently already struggling to find attractive best sellers to fill just 30 product slots per month, now just in time for Christmas the rate has jumped to 4 Wow! deals per day (press release in German).

To keep up this pace, now only 9 months from the start, 120 top deals will need to be found every single month. The effects might very well be noticeable on the quality of the selected individual products.

Interested live shoppers can follow the Wow! campaign developments live from Wortfilter (in German).

Related posts:

• LSD 010: eBay Germany’s Managing Director on the Wow! Campaigns
• LSD 010: How The Secondary Market is Changing E-commerce
• eBay Germany’s Wow! Campaign Makes 10 Million Euro in First 6 Months

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.