Retailers and Brands are now taking action to respond to the consumer desire for the convergence of content, community and commerce.  Studies have been completed that demonstrate companies that do add content and community achieve stronger financial performance. For example, in the Harvard Business Review article, In E-Commerce, More is More, an exhaustive study of 1,700 ecommerce sites shows that adding compelling content to directly engage customers is correlated with stronger financial performance.  The companies that engaged customers the most outperformed the S&P 500 by more than 12% annually from 2003-2006.

Most companies are now trying to determine the best way to converge these experiences.  To learn more about how to do this, check out our free ebook.