Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand.

• Advertisers want to engage directly with their target audiences with meaningful, rich content.
• Media properties are looking to ad more rich, social media capabilities to their sites
• Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences.

An easy mechanism is needed to insert and manage rich, social media sponsorships onto media properties.

• OView is a software as a service (SaaS) that enables Media Companies to easily insert sponsorship content from advertisers onto sites with no technical investment required
• OView enables centralized, point and click management of all sponsorships across all sites

To learn more, read the Hearst case study