While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate content of all types (articles, blogs, video, audio, applications). In addition to the content will be the real need to have interactive elements that draw action out of users. One of the reasons the tablet hype is so great, other than it’s an Apple product, is that consumers seem to be craving this as much as marketers. Or it seems that is the case, that is part of the anticipation of the and speculation that is going on. We’ll all know soon enough what this means but some people, such as Seth Godin, are already moving to support the new vision.
Content Marketing and the New Apple Tablet
By Jim Munz on 27 Jan 2010
Tags: Business Model, Content Marketing, Media, new media
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Jim Munz
is Product Manager at Optaros
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