Javari isn’t just a tributary to the Amazon river, but also the new Amazon spinoff for shoes and handbags.
Following the Japanese Javari site launch 7 months ago, the British Javari went online on October 1st (as per reports from Retailweek and Times). The German Javari domain has already been reserved by Amazon.
In the US, Amazon has been experimenting for almost 3 years with a similar offer on the domain Endless.com. They have notably also in the meantime taken over Zappos (see traffic comparison).
Javari, like Zappos in the US, will offer free shipping for shoe and handbag purchases as well as for any returns.
For Amazon, this is an effort to find the optimal shopping concept for soft goods to complement their proven methods for hard goods. A detailed review of the site can be found with eConsultancy.
The launch of Javari in England comes now at a time when the French Spartoo is driving their European expansion.
Related posts:
- Fed Up With Investors? – Zappos Moves To Amazon
- The Shoe Market: Spartoo Receives Further 10 Million Euro Financing
- Zalando: European Zappos Clone Bets on Free Delivery
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
