Home

Contact Steve Zimmerman

Employee Bio

Steve Zimmerman, information architect, interaction designer, and front-end producer at Optaros has ten years of experience in interface design. He specializes in understanding the business goals and metrics, and producing UI solutions that produce measurable results for consumer Web sites in the retail, pharma, financial, legal, lottery, government, and health and insurance industries.

Prior to working at Optaros, Mr. Zimmerman worked as a Senior UI Specialist at Molecular, gathering functionality and design requirements, and assisted in the definition of a content management and taxonomy solution for a large-scale portal migration at MFS Management Services.

Previously, Mr. Zimmerman worked as an Information Architect and Design Lead for Fidelity Investments. At Fidelity, he guided the client through the process of requirement gathering, design, prototyping, and usability testing for over a half dozen mid-sized to large scale projects for their Health and Insurance and Retail practices.  Earlier, he was a consultant and technical Web Manager for Viant, a top-tier Web consultancy.

Mr. Zimmerman holds a Bachelors of Science in Mass Communications from Boston University, as well as certificates earned from technology training attended at Boston University’s Corporate Education Center.

Practicing UX at a Company Where the User is King

Although all web services companies say the user is king, and set out to design web applications with the user in mind, the end result doesn't always reflect that intent.

Ironically, even after a successfully validated design is completed, one of the inhibiting factors that sometimes contributes to the missed end result, can be the very technology chosen to achieve the goals of the end user requirements.

It is for this reason that Optaros has been a refreshing company to design and assemble usable web applications with. Developing with open technologies and standards has exponentially decreased the long days of frustrating or cumbersome workarounds, and the disappointment that ensues when hearing, "but the technology wasn't designed to do that, and we can't change it 'cause the source is closed...."

To be fair, no technology is without its limitations or frustrations, but practicing UX design and production with full access and control of the components has made all the difference in the speed and quality in which we deliver, for maintainability and control for our clients, and best of all, with an end result that much more closely reflects the business goals and end user's needs. A happy user, means a successful client.