Optaros Blog
Is It Time to Think about Your eCommerce New Year’s Resolution?
Posted by Kent Zimmerman on 08 Sep 2011
With the Labor Day holiday behind us, and the days becoming short, retailers are beginning to turn their attention to the holiday season. Since most retailers actually started planning for holiday almost immediately after the last holiday season, they should really be focusing on New Years….as in New Year’s Resolutions. As we learned from Brian | View post »
Delta Airlines Session from eTail
Posted by Lloyd Avery on 30 Aug 2011
It is no longer just retailers looking to innovate and incorporate social commerce initiatives into their overarching eCommerce strategy. I recently had the opportunity to sit in on a session hosted by Bob Kupbens, Vice President of eCommerce for Delta Air Lines. Bob talked a lot about the importance of digital channels with a mobile | View post »
A Relevant Approach to eCommerce
Posted by Lloyd Avery on 15 Aug 2011
As consumers continue to spend more money online the web represents a great discipline for retailers to grow their businesses. For many, the key to continued growth centers on channeling customer data to increase relevance and create one-to-one merchandising opportunities. I recently had the opportunity to attend a session at eTail East hosted by Erick | View post »




