Optaros Blog

Is It Time to Think about Your eCommerce New Year’s Resolution?

Posted by Kent Zimmerman on 08 Sep 2011

With the Labor Day holiday behind us, and the days becoming short, retailers are beginning to turn their attention to the holiday season. Since most retailers actually started planning for holiday almost immediately after the last holiday season, they should really be focusing on New Years….as in New Year’s Resolutions. As we learned from Brian | View post »

Back to School: Leveraging Non-holiday Shopping Seasons

Posted by Kevin Carlson on 07 Sep 2011

All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school | View post »

Delta Airlines Session from eTail

Posted by Lloyd Avery on 30 Aug 2011

It is no longer just retailers looking to innovate and incorporate social commerce initiatives into their overarching eCommerce strategy.  I recently had the opportunity to sit in on a session hosted by Bob Kupbens, Vice President of eCommerce for Delta Air Lines.  Bob talked a lot about the importance of digital channels with a mobile | View post »

Don’t Replicate, Innovate!

Posted by Kevin Carlson on 24 Aug 2011

I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply | View post »

A Relevant Approach to eCommerce

Posted by Lloyd Avery on 15 Aug 2011

As consumers continue to spend more money online the web represents a great discipline for retailers to grow their businesses. For many, the key to continued growth centers on channeling customer data to increase relevance and create one-to-one merchandising opportunities. I recently had the opportunity to attend a session at eTail East hosted by Erick | View post »

Three Ways To Revitalize Private Event Retailing

Posted by Kevin Carlson on 08 Aug 2011

Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, | View post »

Sweet Emotion: Encouraging Powerful Social Interactions

Posted by Kevin Carlson on 28 Jul 2011

We all know a Facebook friend or two that spouts on about undying love and affection for a significant other in the not-so-private forum of social media. Feeling free to express such emotion is a great thing. I will admit, though, that I have been tempted to hide such posters when the frequency of | View post »

The Social Transformation in Retail

Posted by Errol Apostolopoulos on 26 Jul 2011

People are more social online then ever. Today, only 17 percent of people are classified as “inactives” on Forrester’s social technographics ladder compared to 52 percent in 2007, according to Forrester Research, Inc.’s Vice President and Principal Analyst, Sucharita Mulpuru during the Optaros webinar, “Beyond Facebook and Twitter: How to Drive Real Revenues with Social | View post »

Gamification: From Cars and Curriculum to Commerce

Posted by Kevin Carlson on 22 Jul 2011

Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase.   Gamification, or applying game mechanics and game thinking to engage and grow an audience,  isn’t only taking place in the online community.   In Sweden, | View post »

Finding Your Market’s Tempo

Posted by Kevin Carlson on 20 Jul 2011

Last night, I watched a documentary on the Foo Fighters called Back and Forth that chronicled the band’s journey from formation to present day. I’m a pretty big fan of the band and especially appreciate the energy and unique approach that Dave Grohl takes on things from songwriting to performance. At one point in the | View post »

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