Optaros Blog

My Favorite Things from 2011 Vanessa Porter

Posted by Vanessa Porter on 22 Dec 2011

Name: Vanessa Porter Position: Lead Development Representative Location: Boston, Massachusetts Where did you shop on Black Friday? I’m totally one of those “crazies” who get up at 2am to stand in line all morning. I wasn’t able to do Black Friday this year, but next year I’ll be online and on my phone planning where | View post »

My Favorite Things from 2011 Greg Berkel

Posted by Greg Berkel on 22 Dec 2011

Name: Greg Berkel Position: Manager, Financial Planning & Analysis Location: Boston, Massachusetts How do you like to shop (mobile, tablet, online or in the store)? Mobile, and online. What do you tend to shop for online? Home goods, clothes, and music. What is your favorite blog to read for work? Optaros blog! What do you | View post »

My Favorite Things from 2011 Jackie Sliwinski

Posted by Jackie Sliwinski on 22 Dec 2011

Name: Jackie Sliwinski Position: Associate UX Designer Location: Boston, Massachusetts What book did you read this year that had a lasting impact? I’ve been a huge fan of the A-Book-Apart series on responsive web design and html5. What is your favorite blog to read for fun? Pitchfork What do you tend to shop for online? | View post »

My Favorite Things from 2011 Kevin Carlson

Posted by Kevin Carlson on 21 Dec 2011

Name: Kevin Carlson Position: Senior Director, Client Management Practice Location: Atlanta, Georgia What business book did you read this year that had a lasting impact? Pharmaplasia by Michael Wokasch What retailers did you see bring commerce to the next level and why? Debenhams and Amazon continue to make tremendous strides in using current technology to | View post »

My Favorite Things from 2011 Michael Shpigel

Posted by Michael Shpigel on 21 Dec 2011

Name: Michael Shpigel Position: Director, Technical Architect Location: Boston, Massachusetts How do you see your kids shopping online, and how is that making the holidays easier or harder to keep their gifts a secret? Do it all the time – makes it so much easier. What do you tend to shop for online? Vacations, clothes, | View post »

My Favorite Things from 2011 Ryan Joy

Posted by Ryan Joy on 21 Dec 2011

Name: Ryan Joy Position: Senior User Experience Consultant Location: Austin, Texas What do you do for fun? Photography. Cooking. Eating at restaurants. What do you tend to shop for online? Clothes, photography equipment, toiletries, and household wares. Everything I can, really.  I would order much more online if there were viable options that offered competitive | View post »

My Favorite Things from 2011 Joni Halabi

Posted by Joni Halabi on 21 Dec 2011

Name: Joni Halabi Position: Senior User Experience Developer Location: Boston, Massachusetts What retailers did you see bring commerce to the next level and why? The larger retailers will always be the major players in commerce, but now more than ever, there are so many smaller and more grassroots commerce sites out there. I particularly enjoy Etsy.com | View post »

My Favorite Things from 2011 Shaun Butler

Posted by Shaun Butler on 21 Dec 2011

Name: Shaun Butler Position: Senior Developer Location: Boston, Massachusetts How do you watch your favorite TV show? HBO Go is probably the best thing to happen to television since the television. How do you like to shop (mobile, tablet, online or in the store)? Short Answer. Online. Long Answer. This year I finally accepted that | View post »

My Favorite Things from 2011 Bill Rattner

Posted by Bill Rattner on 21 Dec 2011

Name: Bill Rattner Position: User Experience Architect Location: Richmond, Virginia If you could ask an Optaros customer one question, what would that be? What business problem keeps you awake at night? What is your favorite iPhone app? RodeMate and TripIt. What do you do for fun? Music production with Propellerhead’s Reason6, hiking, cooking, driving much | View post »

Customer Experience: Where Content, Commerce & Community Collide

Posted by Kevin Carlson on 07 Nov 2011

Three major components of today’s customer experience management efforts are the three “C”‘s:  Content, Community and Commerce.  It goes without saying that all three are important for success in today’s world of online commerce but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important “C”, the Convergence of each of these key areas. | View post »

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