Embedded Newspaper Jeff Jarvis
Jeff Jarvis wrote an interesting blog on the Embeddable Newspaper that contemplates the...
Marc Osofsky
VP, Marketing
Optaros
10 Milk St. 11th Floor
Boston
617-227-1855
- Employee Bio
Marc is the Vice President of Marketing for Optaros and leads the company’s go-to-market efforts and solution development. Marc has over 15 years of experience in helping businesses leverage new technologies to achieve their business objectives. Previous to Optaros, Marc was vice president of marketing and product management at OATSystems, the leader in radio frequency identification (RFID) solutions where Marc led the development of the first software solution for Real-Time Promotion Execution. OATSystems was acquired by Checkpoint Systems at a 10X multiple to revenue. Marc was also vice president of marketing, product management and business development at Frictionless Commerce – the leading enterprise software company in the strategic sourcing market. Marc led Frictionless to a $20 million run-rate in two years and subsequent acquisition by SAP for a 5X multiple to revenue.
Marc began his career as a consultant at both McKinsey and Accenture and has an MBA from MIT Sloan and a BA from Brown University.
-
-
TurnTo, Fluid Social, Facebook Connect & Social Shopping
We've been talking a lot with our retail clients about how to effectively add content and...
-
Target Adds Content from DailyCandy to Drive Traffic
Great piece in the WSJ on how Target is adding content to it's ecommerce site from DailyCandy...
-
Display Advertising – Top Performers List
The top online advertisers are direct marketing companies driving traffic through display ads...
-
3 New Ecommerce Funnels: Part 1
A lot of our ecommerce clients are expressing frustration with their current approaches to...
-
Calendar Marketing - the new email marketing for retailers
Retailers use email to reach customers at their desktops to try and get them to return to the...