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Errol Apostolopoulos



Employee Bio

Errol Apostolopoulos is a Client Partner at Optaros Inc., and has twenty years of experience as a management consultant and project manager with a track record of leading technology professionals and delivering software development projects. At Optaros, Errol has partnered with client executives to ensure the success of the overall Optaros engagement. Errol provides strategic advice and thought leadership regarding technology solutions for meeting each client's strategic business goals.

Prior to Optaros, Errol worked as an Independent Management Consultant working with start-up and early stage companies to develop strategy for delivering software development projects, and for providing on-going IT infrastructure to support technology requirements.

Previously, Errol was a General Manager for the Boston office at Razorfish Inc., where he was responsible for a $30MM budget with P&L responsibility, and overseeing 150 professionals in creative, strategy and technology professional services. At Razorfish, Errol helped establish methodologies for overall quality of delivery, client satisfaction, and Project Management best practices. Errol was also responsible for delivery consultants, staffing processes, and overall operations across multiple regions. During his tenure, Razorfish doubled in growth.

Before Razorfish, Errol served as a Client Partner and Project Manager for i-Cube in their Cambridge office for two years, where he delivered large multi-million dollar technology projects for F500 companies. At i-Cube, Errol focused on 3-tiered and web-based technical architectures while overseeing the development of software applications of all sizes.

Previously, Errol worked in project management either directly or as a consultant for organizations such as Deutsche Bank, Polaroid, DaimlerChrysler, Dell, Fidelity, Coors, Reliance, Cooper Cameron, Carolina Power & Light, and Farmers Insurance Group. Errol's particular areas of focus included software application development, IT infrastructure support, business strategy development and project management methodologies.

Errol graduated cum laude with a BS in Computer Science from Northeastern University. He currently lives in Marblehead, MA with his wife and son.

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Tags: Retail, Customer Relationship Management

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Retail Customer Loyalty

Ecommerce retailers that provide superior customer service can create a differentiator that will show significant and immediate impact to their bottom line. How are you separating yourself from your competitors in an online world that commoditizes everything? Establishing customer loyalty requires a concerted effort that should become a central strategy for all ecommerce retailers. With all the choices on the internet, if you don't have a comprehensive strategy for developing a loyal base of shoppers, then you are one well-written negative blog away from losing business. For more info on 32 options for social ecommerce check out ecommerce solutions.

What can an ecommerce retailer do to provide an extraordinary customer experience to promote loyalty? Focusing on customer service support is a quick and effective way to improve the customer experience and promote loyalty to your site. Let's start with a few simple basics that all ecommerce retailers must provide:

● Detailed policies on your site for returns, privacy and guarantees
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In addition, ecommerce retailers should provide cost-effective rewards programs to their customers designed to promote return business, such as gift bags, frequent shopper "points," coupons on next purchase, exclusive sales via private events. Never forget the benefits to the bottom line for effective customer retention versus new customer acquisition, and simple rewards can have profound results.

Furthermore, personalizing the customer experience not only during interaction with the site, but after the order has been made is very effective at developing customer loyalty. A simple follow-up email or card thanking a customer by name for their business is a long-time customer service technique that should be adopted for ecommerce retailers, as well.

In closing, managing your online reputation by only offering service that you can support well along with the simple ideas laid out here are easy, efficient and cost-effective methods to ensure that all the hard work in gaining customers can be leveraged to develop long term and loyal customer relationships.