Bruno von Rotz

Bruno von Rotz is the market lead for Switzerland at Optaros. He has more than 20 years of IT consulting and system integration experience. In his career he worked with financial institutions companies, transportation companies, retail organizations, but also in other industries. Technology enablement is a key topic he dealt with for many years, combining his business understanding with a solid background in computer science. Mr. von Rotz has worked with many institutions over the last years and helped them to understand the opportunities and threats of the new technologies for their specific business. He also is a well known speaker and has published dozens of articles on a variety of topics, including content management, customer relationship management and knowledge management.
Prior to Optaros, Mr. von Rotz was the Consulting Practice Lead for Portal, CRM, Enterprise Content Management and Enterprise Integration Solutions in EMEA for Novell and Cambridge Technology Partners. He was also responsible for the Financial Institutions Sector in Switzerland and expanded successfully the Zurich Office of Cambridge Technology Partners. Before joining Cambridge Technology Partners in 1998 he was working for McKinsey & Company for 6 years where he focused on IT strategy and architecture besides general consulting topics in Transportation, Insurance and other industries. From 1985 to 1992 Mr. von Rotz worked in a software company BTB Informatik AG, where he managed the Swiss business focusing on reservation systems for tour operators as the CEO.

Mr. von Rotz graduated from the Federal Institute of Technology (ETH) in Zurich with specialization in Information Systems. He and his family reside near Zurich, Switzerland.