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Social Media Creates Necessity for Content Marketing
Posted 14 Oct 2009 by Bryan MatsuokaTags: Content Marketing, media, Media and Publishing, oview, social media

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they're attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog. + Read more

Evaluating Social Software? Don't Underestimate Open Source
Posted 31 Mar 2009 by John EckmanTags: Acquia, Acquisition, Alfresco, Analysis, Application Stategy, Business Model, Collaboration, Community, Content Management, Django, Drupal, Enterprise 2.0, Enterprise applications, Groundswell, IT Strategy, Knowledge Management, Open Source, Platform, Portal, social media, Social Networking, Solutions, Strategy, Twitter, Vendor Evaluation, WordPress

It's quite difficult, as many of you probably know first hand, to keep track of all the various platforms, vendors, and open source projects in the social computing and enterprise collaboration space. Like content management systems, social software platforms seem to just keep multiplying rather than consolidating. + Read more