Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman
One danger of reviewing a book is the reality that the reviews ultimately say more about the ...
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Advertising Online 2 Application Views, the Online Ad Alternative
Posted 13 May 2008 by Marc OsofskyThe internet is now the #1 media channel at work and the #2 channel at home. Brands ...
Web widget provides engagement around comics
Posted 13 May 2008 by Jim MunzOptaros has developed for King Digital, a unit of King Features, a web widget that brings ...
Marketing to Women? Don't Ignore the Blogosphere
Posted 28 Apr 2008 by John EckmanBrands who hope to market to women should no longer consider the blogosphere as an emerging or ...
Online Communities in Less than 10 Minutes
Posted 28 Apr 2008 by John EckmanIn this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of ...
Online Advertising Landscape Unclear
Posted 12 Apr 2008 by Jim MunzWith a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and ...
Media Widget = Content Syndication
Posted 25 Mar 2008 by Jim MunzA lot of activity is going on right now in the industry regarding widgets and how and why to use ...
One traditional media company learns how to win
Posted 20 Mar 2008 by David KatzWhile traditional media companies have struggled to adapt to the digital age, Sports Illustrated ...