LATEST FROM

All

Open Source ecommerce – OXID, another significant OSS storefront platform
Posted 02 Nov 2008 by Adam MichelsonTags: Ecommerce, eTail, Magento, OFBiz, Open Source, osCommerce, Retail

There is a new and exciting entrant in the open source software (OSS) ecommerce market. OXID (http://www.oxid-esales.com), a leading ecommerce solution out of Germany has announced that it is releasing an open source version (http://www.oxid-esales.com/en/news/blog#). The ecommerce storefront is certainly not a new concept. + Read more

Website Application Design - Milkshake Usability Part 1
Posted 08 Jul 2008 by Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

Ecommerce Software UK - eTail Europe
Posted 15 Apr 2008 by Peter ShortTags: Ecommerce, eTail, Retail

Our European team is busy getting ready for eTail Europe in June. The event attracts over 280 leading e-retailing executives so we look forward to the opportunity to share ideas on the obstacles and opportunities of creating ecommerce websites. We plan to give retailers some ecommerce consulting around online communities because we have found that many of them want to do more in the area of community, but lack the clarity in both ROI and specific implementation ideas. + Read more

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic
Posted 22 Mar 2008 by Marc OsofskyTags: 3Cs, Blogs, Ecommerce, Ecommerce solutions, ecommerce Strategy, eTail, Marketing, OCentric, Online Advertising, Retail

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%. A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic + Read more