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Neilson Study shows the right content could sell
Posted 16 Feb 2010 by Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed the right way could gain some traction. + Read more

The Future of Content is here
Posted 27 Jan 2010 by Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

Content Marketing and the New Apple Tablet
Posted 27 Jan 2010 by Jim MunzTags: Business Model, Content Marketing, media, new media

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. + Read more

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Posted 12 Jan 2010 by Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, Online Advertising

"Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. + Read more

10 Emerging Trends for Online Advertising and Content Marketing for 2010
Posted 24 Dec 2009 by Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

Advertisers paying for commercial Tweets?
Posted 14 Dec 2009 by Jim MunzTags: Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising, real-time response marketing, social marketing, Twitter

According to AdAge the Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Posted 14 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Internet Marketing Online Advertising - Only 14% of People Click on Ads
Posted 11 Dec 2009 by Marc OsofskyTags: Advertising, Content Marketing, internet marketing online advertising, Marketing, Online Advertising

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   + Read more

Will Hearst be able to rejuvenate the publishing industry with Skiff?
Posted 05 Dec 2009 by Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing, new media

"Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands." said Kenneth A. Bronfin, president of Hearst Interactive Media. + Read more

Seth Godin, Acumen and the content marketing story it tells
Posted 02 Dec 2009 by Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Building Brands Online - IAB and Bain Report
Posted 01 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Posted 30 Nov 2009 by Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Social Media Creates Necessity for Content Marketing
Posted 14 Oct 2009 by Bryan MatsuokaTags: Content Marketing, media, Media and Publishing, oview, social media

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they're attracting consumers, at the core of their success is being able to deliver their audience valuable content not just a product catalog. + Read more

Calendar Marketing - the new email marketing for retailers
Posted 20 May 2009 by Marc OsofskyTags: 3Cs, application syndication, Content Marketing, Ecommerce, ecommerce Strategy, Marketing, oview, Retail

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: + Read more

Video Demo of Application Syndication with OView
Posted 16 Apr 2009 by Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more