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Embedded Newspaper Jeff Jarvis
Posted 09 Jun 2009 by Marc OsofskyTags: media, Widget

Jeff Jarvis wrote an interesting blog on the Embeddable Newspaper that contemplates the potential for newspapers to extend their readership to third party sites.  This is different from content syndication through RSS or APIs and more in-line with widgets in that it should provide a differentiated and complete user experience so the host sites don't need to do this work and the newspaper could control the experince and ad slots. Two examples of client work we have done that reflect this notion:   + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Posted 14 Apr 2009 by John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Content Sponsorship - Media Companies Grow Online Revenue with A Web 2.0 Approach
Posted 17 Sep 2008 by Marc OsofskyTags: Content Management, content syndication, Marketing, media, Media Advertising, Media and Publishing, syndicate, Syndication, syndicatr, Video, Web 2.0, Widget

Most online media properties are looking for new ways to increase their online revenues that are consistent with their brand. Advertisers want to engage directly with their target audiences with meaningful, rich content. Media properties are looking to ad more rich, social media capabilities to their sites Media properties are constrained financially to invest in rich media content creation and technology infrastructure to support the richer experiences. + Read more

Web widget provides engagement around comics
Posted 13 May 2008 by Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Open Source CMS - does the world need yet another one of these??
Posted 07 Apr 2008 by Optaros Tags: Content Management, content syndication, Drupal, ECM, Open Source, Social Networking, Web 2.0, Widget, WordPress

Content Management is a very poplular category in the open source ecosystem. There are more than 2’000 open source technologies out there to handle, manage and distribute content. So why would we need any of the 200 new ones published over the last six months? + Read more

Media Widget = Content Syndication
Posted 24 Mar 2008 by Jim MunzTags: Blogs, Content Management, content syndication, Facebook, long-tail, Marketing, media, Media and Publishing, publishing, syndicate, Syndication, syndicatr, Web 2.0, Widget

A lot of activity is going on right now in the industry regarding widgets and how and why to use them. It seems daily another announcement is coming out about how someone is making available content to by shared on blog sites, Facebook, MySpace, and other web sites in an effort to improve the user experience on the site and at the same time monetize the additional audience exposure those sites bring for both the content owner and the publishing web site. + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Posted 13 Mar 2008 by Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more

Yahoo! Introduces Mobile Widget Platform
Posted 10 Jan 2008 by John EckmanTags: Mobile, Open, Widget, Yahoo!

Not to be left behind in the era of the iPhone and Google Android, Yahoo! recently launched the Yahoo! Mobile Developer Program, which lets developers create widgets that users can install within Yahoo! Go 3.0. Instead of negotiating all the multiple device models (and carrier restrictions), this enables developers to create widgets using a simple XML based API and enable end users to install those widgets within the framework provided by Yahoo! Go. + Read more

Mobile Widgets and the Internet Experience
Posted 08 Jan 2008 by John EckmanTags: Mobile, Widget

Dr. Dobb's Journal recently ran a brief interview with Craig Cumberland, director of technology and application marketing at Nokia: "Mobile Widgets and the Internet Experience." + Read more