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The Future of Content is here
Posted 27 Jan 2010 by Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Optaros' latest Assembled Web Solution awarded Best of Swiss Web
Posted 03 Apr 2009 by Optaros Tags: Assembled Web, Clients, Community, Europe, Java, Marketing, media, Media Advertising, Media and Publishing, Mobile, Open, Open Source, RIA, Rich Internet Application, Solutions, Switzerland, telco, telecom, User Experience, Web 2.0

The Best of Swiss Web Awards are the most coveted awards for e-business, Internet and mobile projects in Switzerland since 2001. A total of 277 projects were submitted to the jury this year in eight categories. A panel of 80 experts has revealed this year’s winners of the Best of Swiss Web Awards and me2me was awarded twice with this accolade which honours Switzerland’s top websites. me2me was awarded the Best of Swiss Web Technology Innovation Silver Award and the Business Efficiency Bronze Award 2009. The project was also a nominee for the 2009 Master of Swiss Web.   + Read more

MMS on the iPhone screencast - what it could look like
Posted 19 Mar 2009 by Optaros Tags: iPhone, Maps, MMS, Mobile, Rich Internet Application, telco, telecom, User Experience

A lot of interesting and promising features for the iPhone 3.0 OS were presented on March 17.  One of them is the planned MMS support.  As always, the news release from Apple was speculated upon in a number of blogs and articles.  iPhone as broadband modem for your laptop, MMS in general and for AT&T, the lon + Read more

Next Generation Mobile Applications
Posted 10 Feb 2009 by Optaros Tags: Accessibility, Assembled Web, Assembly Methodology, Business Model, Europe, Mobile, multi-channel, Open Source, telco, telecom, User Experience, User-Centered Design, Web 2.0

Mobile Applications are no longer stand alone experiments. As part of our Assembled Web Vision, we help our clients leverage the mobile channel as an integral part of the customer experience that spans web, mobile and offline. + Read more

Designing for the Social Web
Posted 10 Nov 2008 by John EckmanTags: Community, Design, Digg, Direct Consumer Engagement, Facebook, Information Architecture, interface, Recommendations, Social Networking, User Experience, User-Centered Design, Web 2.0

When the World Wide Web first hit popular consciousness, the major challenge for designers was to understand that the web wasn't print. The conventions, patterns, and approaches that traditional design had prepared them to rely on were no longer valid, and they needed to develop new conventions for the new medium. + Read more

Open Source CRM eGovernment success story
Posted 03 Sep 2008 by Optaros Tags: CRM, Customer Relationship Management, eGovernment, Enterprise solutions, Government, Marketing, SugarCRM, User Experience

In December 2007, Optaros delivered a first - Swiss enterprise scale - implementation of SugarCRM for the State of Vaud. The system, called REFEN, has been in production since begining of 2008. Today, a combined team of State and Optaros people is working on the upgrade of the initial release. REFEN evolutions clearly demonstrate the success and the interest of the SugarCRM component based assembly performed for the Work Service Department. + Read more

Reviewing the Groundswell
Posted 22 Jul 2008 by John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Why Communities Fail
Posted 17 Jul 2008 by John EckmanTags: Business Model, Community, Corporate Websites, Social Networking, Strategy, support, User Experience, User-Centered Design, Web 2.0

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build - "Why Most Online Communities Fail." He provided some potentially disturbing statistics from a recent study: + Read more

Optaros ‘open sources’ DoCASU 1.0, a RIA User Interface for Alfresco ECM
Posted 15 Jul 2008 by Optaros Tags: Ajax, Alfresco, Content Management, DoCASU, Enterprise 2.0, Enterprise solutions, Knowledge Management, Open Source, REST, User Experience, User-Centered Design, Web 2.0, Web Scripts

Open Source software has many advantages compared to proprietary alternatives. The fact that the source code is open might often not even be the most relevant benefit. The ability to access functions and componentized services through open APIs (application programming interfaces) allows to focus development efforts on what is most important for the usage of the application – the user interface – for example. + Read more

Website Application Design - Milkshake Usability Part 2
Posted 08 Jul 2008 by Optaros Tags: User Experience, User-Centered Design

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Website Application Design - Milkshake Usability Part 1
Posted 08 Jul 2008 by Optaros Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

    Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know.     + Read more

CIO Open Source Interview Part 5 - User Experience
Posted 07 Jul 2008 by Marc OsofskyTags: User Experience

Here is a snippet of the conversation I had with Steve Snyder, CIO of the Massachusetts Convention Center Authority, describing his experience with our User Experience team and how the approach was different than traditional approaches.   + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Web widget provides engagement around comics
Posted 13 May 2008 by Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more