Groundswell Video #1- Josh Bernoff, Forrester
Posted 21 Apr 2008 by Marc OsofskyTags: Groundswell, Open Innovation, Swisscom Mobile Labs
Josh Bernoff, Forrester Analyst and author of The Groundswell recently completed a webinar with CNET showing real world examples of open innovation. Open innovation is the concept of engaging customers directly in the product development process.One example he discussed was a finalist for the Groundswell Award - Swisscom Mobile Labs. See the vodcast below: + Read more