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The Ecommerce Blogroll: The Weekly Report for June 24
Posted 24 Jun 2009 by Noreen Vincent | Tags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. Read more ...

Ecommerce Blogroll: The Weekly Report for June 17
Posted 17 Jun 2009 by Noreen Vincent | Tags: Blogs, Cloud, Ecommerce, ecommerce Strategy, Re-platforming, Retail, Shopping, Social Networking, social shopping

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these voices of authority I found most interesting this week. Things that made me go "hmmm..." The Weekly Report:  Ecommerce Blog(s) Roll 1.      Father's Day Online Shoppers Ready to Buy Read more ...

Social Commerce
Posted 02 Mar 2009 by Noel Heaney | Tags: Ecommerce, ecommerce Strategy, Retail, Shopping, Social Networking

Last week I attend the first part of a workshop in London hosted by IMRG to focus on driving sales through the use of Social Commerce (checkout their website for further details). The event was very well attended with a number of excellent guest speakers. Below are my observations of what I see as the key take aways and areas for business to consider with respect to this topic. Details of the event and the speakers can be found at the bottom. Read more ...

Website Application Design - Milkshake Usability Part 1
Posted 08 Jul 2008 by Drew Mattke | Tags: Analysis, Demographics, Design, Ecommerce, ecommerce Strategy, eTail, Marketing, Personas, Retail, Shopping, User Experience, User-Centered Design

Usability and milkshakes: Need to sell more widgets? To answer this question the first challenge is to know why your customers want to buy them. Don't assume you already know. Read more ...

Ecommerce Strategy - Customer Loyalty Basics
Posted 17 Jun 2008 by Adam Michelson | Tags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide Read more ...

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam Michelson | Tags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide Read more ...

Ecommerce and social networks -- new enabling technology
Posted 06 Apr 2008 by David Katz | Tags: Ecommerce, Facebook, Retail, Shopping, Social Networking

Ringside Networks, a startup with a team of ex-JBoss and Bluestone pros, has launched the first "social application server," which promises to enable companies to add social networking capabilities to any website and integrate with the relationships and profiles people have already established on social networking sites like Facebook. Read more ...

Ecommerce Solution - ROI of RIA in ecommerce
Posted 13 Mar 2008 by Adam Michelson | Tags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. Read more ...

Open Source Ecommerce - SugarCON
Posted 01 Feb 2008 by Thomas Lundqvist | Tags: CRM, Ecommerce, Mule ESB, Open Source, osCommerce, Shopping, SOA, SugarCRM

At Wonderbox, a life experience provider in France, the Optaros team assembled a complete Multichannel eCommerce solution from open source components (SugarCRM, osCommerce, Jasper Reports, Mule ESB), adding business process reengineering as well as IT architecture expertise. I will be presenting the case study around Wonderbox at SugarCRM's SugarCON conference (http://www.sugarcrm.com/crm/events/sugarcon/) in San Jose on Feb 6. Read more ...

Acquiring new customers using new media
Posted 27 Jan 2008 by Bruno von Rotz | Tags: Community, Direct Consumer Engagement, Marketing, Online Revenue, Open Innovation, Shopping, Social Networking, User Generated Content

Times are changing for marketing and product managers. Several years ago advertising budgets were completely focused on TV and print media. Today the fragmentation of channels and the emergence of new, Internet-based media is causing a realignment of funds, or at least a questioning of the effectiveness of previous strategies. New media allows potential customers to be addressed earlier and in a more targeted and effective way, leading to significantly higher sales. Read more ...

Social Shopping
Posted 08 Jan 2008 by Adam Michelson | Tags: Ecommerce, Enterprise 2.0, Shopping, Social Networking

Online shopping is lonely. In store shopping does not like crowds or commissioned salespeople, but it does like the energy, excitement and general buzz of a tactile and social experience. Online shopping has none of this. Offline shopping is a destination. Online shopping is not. The legacy of online shopping is utility, three clicks, drive conversion, and create and standard shopping experience. Online shopping has become bland and uniform, and it is also devoid of the energy of the offline experience. Read more ...

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