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Online Advertising Landscape Unclear
Posted 11 Apr 2008 by Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more

Ecommerce Solution - Harvard Business Review
Posted 20 Mar 2008 by Marc OsofskyTags: Ecommerce, Retail, ROI

Great stores draw you in, make you want to return often (even when you don't have a particular purchase in mind), and create significant impulse purchases. In contrast, most online stores reflect the assumption that shopping online is mainly an efficient destination purchase. A consumer knows what they want to buy, does research online and finds the best price. This has led most online stores to follow the same strategy - make it as easy as possible for consumers to a find a product, place it in a cart and checkout. + Read more