Ecommerce Strategy - Personalization
Posted 08 Apr 2008 by Errol ApostolopoulosTags: Ecommerce, ecommerce Strategy, Marketing, Personalization, Personalization Strategy
In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to build their strategy. ecommerce providers must first answer a range of over-arching questions in order to develop and prioritize their business strategy to support their personalization goals. For example, + Read more