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Ecommerce Strategy - Personalization Tools
Posted 22 Apr 2008 by Errol ApostolopoulosTags: Direct Consumer Engagement, Ecommerce, ecommerce Strategy, long-tail, Personalization, Retail

Personalization tools and techniques are considered significant building blocks for an ecommerce marketing strategy. Assuming that a well-developed personalization strategy has been vetted, we can begin exploring the ways to collect and analyze data most effectively to achieve our goals. The good news for ecommerce retailers is that there are many options along the price spectrum to consider, from revenue-based options to user-generated recommendations/reviews to more complex home-grown customized applications. + Read more

Ecommerce Strategy - Personalization
Posted 08 Apr 2008 by Errol ApostolopoulosTags: Ecommerce, ecommerce Strategy, Marketing, Personalization, Personalization Strategy

In the greater context of an ecommerce marketing strategy, it is clear that one of the most important components focuses on maximizing personalization opportunities throughout the customer experience. However, most ecommerce retailers struggle not only with what personalization tools and techniques to provide & support, but also how to establish a framework and roadmap to build their strategy. ecommerce providers must first answer a range of over-arching questions in order to develop and prioritize their business strategy to support their personalization goals. For example, + Read more