Turning the Web 2.0 Tide to Your Advantage
Posted 19 Feb 2008 by John EckmanTags: Analysis, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Marketing, Open, Open Hardware, Open Innovation, Product Management, Social Networking, User Generated Content, Web 2.0
Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of the MITSloan Management Review titled "Harnessing the Power of Social Applications," which, for now at least, is available in free full text to non-subscribers, as part of an Online Preview. + Read more