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Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John Eckman | Tags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. Read more ...

Time to update your Online Banking site?
Posted 09 Jan 2008 by Charlie Stuart-King | Tags: ADA, Analysis, Corporate Websites, Design, Finance, Metrics, Personas, User Experience, User-Centered Design

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just run a checking account, they all deserve, and most now expect, a cutting edge site that is seamless and full of options should they want it. Read more ...

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