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The Ecommerce Blogroll: The Weekly Report for June 24
Posted 24 Jun 2009 by Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. + Read more

Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson
Posted 23 Jun 2009 by Noreen VincentTags: Community, Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect

We recently had some time to talk to Adam Michelson, Director of Ecommerce at Optaros, to hear what he is seeing with large retail clients and how they are experiencing the impact (increased traffic, conversion rates and order size) of adding community to their existing online stores. We hope you find this interview interesting and offers ideas around how you could add community to your online store. Here is a quick recap on what is covered in our interview with Adam: + Read more

TurnTo, Fluid Social, Facebook Connect & Social Shopping
Posted 03 Jun 2009 by Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, social shopping

We've been talking a lot with our retail clients about how to effectively add content and community aspects to their commerce sites to increase traffic, conversion rates and average order size.  Yesterday the WSJ had a great piece on Target adding content and today they covered the top community aspect being considered by many retailers - Facebook Connect.    + Read more