All Expertise

Reviewing the Groundswell
Posted 22 Jul 2008 by John Eckman

One danger of reviewing a book is the reality that the reviews ultimately say more about the ...

Enterprise 2.0 Open Source Panel
Posted 23 Jun 2008 by John Eckman

Stephen Powers of Forrester Research recently released a report identifying Alfresco and Drupal ...

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John Eckman

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated ...

Marketing to Women? Don't Ignore the Blogosphere
Posted 28 Apr 2008 by John Eckman

Brands who hope to market to women should no longer consider the blogosphere as an emerging or ...

Ecommerce Strategy - Personalization Tools
Posted 22 Apr 2008 by Errol Apostolopoulos

Personalization tools and techniques are considered significant building blocks for an ecommerce ...

Open Source CMS - How Telcos can benefit
Posted 16 Apr 2008 by Sebastian Wohlrapp

Turning the Web 2.0 Tide to Your Advantage
Posted 19 Feb 2008 by John Eckman

Josh Bernoff and Charlene Li, both of Forrester Research, have an article in the Spring issue of ...

Acquiring new customers using new media
Posted 27 Jan 2008 by Bruno von Rotz

Times are changing for marketing and product managers. Several years ago advertising budgets ...

NGI Direct Consumer Engagement Themes
Posted 10 Jan 2008 by Bob Fitzpatrick

Companies are beginning to survey the landscape for Direct Consumer Engagement themes. - Invite ...

NGI Consumer-Facing Application Strategy
Posted 10 Jan 2008 by Bob Fitzpatrick

NGI is the new platform for Direct Consumer Engagement. Companies need to develop a ...