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Why Communities Fail
Posted 17 Jul 2008 by John EckmanTags: Business Model, Community, Corporate Websites, Social Networking, Strategy, support, User Experience, User-Centered Design, Web 2.0

Ben Worthen had an article the other day in the Wall Street Journal about the kinds of online communities companies are starting to build - "Why Most Online Communities Fail." He provided some potentially disturbing statistics from a recent study: + Read more

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Corporate Website 2.0 - Modernista - 1st Postmodern Website
Posted 01 Apr 2008 by Marc OsofskyTags: Corporate Websites, Web 2.0

Modernista has launched a radical new website to visually demonstrate that your brand/company is now everywhere on the web and beyond your complete control.  I applaud them for their radical approach at hammering home this key point. + Read more

Next Generation Internet (NGI) Direct Consumer Engagement
Posted 10 Jan 2008 by Bryan SpauldingTags: Corporate Websites, Direct Consumer Engagement, Marketing

Traditional marketing campaings follow a hunting, bagging, and tagging motif that offers little meaningful engagement with customers, incurs large expsnses, and provides incomplete campaign tracking data for the marketer. Tradition Marketing Campaign Elements: - Target Segments - Blast Stimuli - Stamp Impressions - Capture Eyeballs - Modify Behavior Next Generation Internet (NGI) market campains provide a host of new possibilities to marketers. + Read more

Time to update your Online Banking site?
Posted 09 Jan 2008 by Charlie Stuart-KingTags: ADA, Analysis, Corporate Websites, Design, Finance, Metrics, Personas, User Experience, User-Centered Design

Overview: The exciting news is that the world of banking and investing has made some lots of exciting developments over the past few years. Competition is hot in gaining market share in the retail banking space but even more so in long-term investments space. Whether your customers are active traders, long-term investors or even just run a checking account, they all deserve, and most now expect, a cutting edge site that is seamless and full of options should they want it. + Read more

Optaros.com - The New Corporate Website
Posted 09 Jan 2008 by Marc OsofskyTags: Corporate Websites, Marketing, Web 2.0

Welcome to our new website! This website is a living experiment to determine what a corporate website should be for a professional services firm in a Web 2.0 world. + Read more

What is a Web 2.0 Corporate Website?
Posted 14 Dec 2007 by Marc OsofskyTags: Corporate Websites, Marketing, Web 2.0

8 Principles for B2B Marketing 2.0 I, like many marketing folks that sell to other businesses, was faced with the following dilemma: Individuals' expectations for online interactions are changing dramatically. So what was I going to do about it for our B2B business? Being the VP of Marketing at a Next Generation Internet consulting firm put a lot of pressure on me to "get it right". Here are our 8 principles: + Read more

Web 2.0 Corporate Website Solution
Posted 11 Dec 2007 by Marc OsofskyTags: Blogs, Corporate Websites, Video, Web 2.0

Many companies are struggling with the best way to upgrade their corporate website presence to Web 2.0. The desire is to re-design the site to reflect a Web 2.0 aesthetic and incorporate new functionality such as RSS, blogs, podcasts, vodcasts, widgets and Rich Internat Application (RIA) functionality. + Read more