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Media

The Future of Content is here
Posted 27 Jan 2010 by Jim MunzTags: content, Content Marketing, Digital Media, Marketing, Media and Publishing, new media, User Experience

This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it? + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Reviewing the Groundswell
Posted 22 Jul 2008 by John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Web widget provides engagement around comics
Posted 13 May 2008 by Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Online Communities in Less than 10 Minutes
Posted 28 Apr 2008 by John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Culture, media, User Experience, User Generated Content, Video, Web 2.0

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox's acquisition of MySpace. + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Posted 13 Mar 2008 by Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more

The Chevy Tahoe and the Dangers of UGC
Posted 10 Jan 2008 by John EckmanTags: Direct Consumer Engagement, Marketing, User Experience, User Generated Content, Video, Web 2.0

In the case history of user generated content, one of the object lessons often discussed is the Chevy Tahoe campaign for users to create video advertisments for the new SUV. The campaign, which formerly lived at Chevyapprentice.com, but has since been discontinued, provided users with video clips and soundtracks, which they were encouraged to remix, provide text for, and remake into commercials. + Read more