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10 Emerging Trends for Online Advertising and Content Marketing for 2010
Posted 24 Dec 2009 by Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

Seth Godin, Acumen and the content marketing story it tells
Posted 02 Dec 2009 by Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Building Brands Online - IAB and Bain Report
Posted 01 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Display Advertising – Top Performers List
Posted 21 May 2009 by Marc OsofskyTags: Online Advertising, Online Marketing

The top online advertisers are direct marketing companies driving traffic through display ads and efficiently converting them into customers. Here is a partial list of these top online advertisers ranked by impressions to date in 2009. I’ve included some of the names of the leaders within these companies because they don’t get the same attention as the big brands – but they should. I’m sure I missed some. Please add names of all the folks that should be getting credit for their fine work in the comments below. + Read more

Video Demo of Application Syndication with OView
Posted 16 Apr 2009 by Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more