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10 Emerging Trends for Online Advertising and Content Marketing for 2010
Posted 24 Dec 2009 by Jim MunzTags: Content Marketing, Inbound Marketing, Media Advertising, Media and Publishing, Online Advertising, Online Marketing, real-time response marketing, SEO, social marketing

I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape.   + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Posted 14 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Building Brands Online - IAB and Bain Report
Posted 01 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Posted 13 Jun 2009 by Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

Video Demo of Application Syndication with OView
Posted 16 Apr 2009 by Jim MunzTags: application syndication, Assembled Web, Content Marketing, content syndication, Facebook, Marketing, Media Advertising, Media and Publishing, multi-channel, Online Advertising, Online Marketing, oview, SaaS, Solutions, sports marketing, syndicate, Syndication, Video

Video demos of the Patriots Calendar App are provided to help you understand what is available for the fan of the New England Patriots and how we are managing this cross channel/cross domain micro-experience through OView. The Fan Experience + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Posted 14 Apr 2009 by John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Web widget provides engagement around comics
Posted 13 May 2008 by Jim MunzTags: content syndication, Design, media, Media Advertising, syndicate, Syndication, syndicatr, User Experience, Widget

Optaros has developed for King Digital, a unit of King Features, a web widget that brings extended benefits to both the host site TimesUnion.com and the King Digital. King Digital is now able to deliver all of the great content that they have in their collection and can provide community functionality along side that helps keep the user engaged for extended user sessions. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Posted 08 May 2008 by Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Posted 11 Apr 2008 by Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more