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Reviewing the Groundswell
Posted 22 Jul 2008 by John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Understand NGI Media Adoption by Demographic
Posted 10 Jan 2008 by Bryan SpauldingTags: Demographics, Direct Consumer Engagement, Marketing, Media and Publishing

NGI marketers must understand demographic preferences. Consumer Media Adoption is Moving Online Consumers are rapidly adopting Emerging Media products and services, newer platforms will dominate as adoption grows Younger audiences are adopting emerging media channels Over time, the today's emerging channels will dominate the market link to image + Read more

The Chevy Tahoe and the Dangers of UGC
Posted 10 Jan 2008 by John EckmanTags: Direct Consumer Engagement, Marketing, User Experience, User Generated Content, Video, Web 2.0

In the case history of user generated content, one of the object lessons often discussed is the Chevy Tahoe campaign for users to create video advertisments for the new SUV. The campaign, which formerly lived at Chevyapprentice.com, but has since been discontinued, provided users with video clips and soundtracks, which they were encouraged to remix, provide text for, and remake into commercials. + Read more