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Community and Content: Business Week's Business Exchange
Posted 30 Jun 2009 by John EckmanTags: Assembled Web, Blogs, business, Collaboration, Collective Intelligence, Community, Content Management, content syndication, Crowdsource, media, Media and Publishing, new media, online, Platform, publishing, Recommendations, Social Networking, Strategy, Syndication, Twitter, User Generated Content, Web 2.0

Earlier this month, during the MediaBistro Circus, John A Byrne (@johnabyrne on twitter) spoke about how Business Week is transforming itself, engaging with users, and taking advantage of new opportunities to bring commun + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Posted 14 Apr 2009 by John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Reviewing the Groundswell
Posted 22 Jul 2008 by John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Open Source Social Applications: Bob Bickel of Ringside Networks
Posted 02 Jul 2008 by John EckmanTags: Business Model, Collaboration, Community, Conference, Culture, Enterprise 2.0, Enterprise applications, Enterprise solutions, JBoss, Open Innovation, Open Source, PHP, Platform, Ringside Networks, Social Networking, Video, Web 2.0

During the Enterprise 2.0 conference in Boston, I sat down for a quick chat with Bob Bickel, the co-founder and CEO of Ringside Networks. + Read more

Open Source and Innovation: John Newton of Alfresco
Posted 02 Jul 2008 by John EckmanTags: Alfresco, Business Model, Collaboration, Community, Conference, Content Management, ECM, Enterprise 2.0, Knowledge Management, Open Innovation, Open Source, Platform, Video, Web 2.0

During the Enterprise 2.0 conference this June in Boston, I sat down with John Newton, the CTO and Chairman of Alfresco, for a brief (7:11) discussion about the intersections between ECM and Enterprise 2.0 and the value of community-driven innovation in open source. Newton lays out a very clear picture of how Alfresco has a role to play in the overall shift in the direction of Enterprise 2.0 knowledge worker applications through the notion of content services and social services: + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Online Communities in Less than 10 Minutes
Posted 28 Apr 2008 by John EckmanTags: Collaboration, Collective Intelligence, Community, Crowdsource, Culture, media, User Experience, User Generated Content, Video, Web 2.0

In this video, Berkman Center fellow Ethan Zuckerman recounts the high points in the history of online communities in just about seven minutes, including BBSs, MUDs, MOOs, and Weblogs, tracing all the way from the origins of internet email through to Fox's acquisition of MySpace. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more