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Media

Content Marketing and the New Apple Tablet
Posted 27 Jan 2010 by Jim MunzTags: Business Model, Content Marketing, media, new media

While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. + Read more

Will Hearst be able to rejuvenate the publishing industry with Skiff?
Posted 05 Dec 2009 by Jim MunzTags: Business Model, Content Marketing, media, Media and Publishing, new media

"Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands." said Kenneth A. Bronfin, president of Hearst Interactive Media. + Read more

Building Brands Online - IAB and Bain Report
Posted 01 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Posted 30 Nov 2009 by Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Posted 14 Apr 2009 by John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Reviewing the Groundswell
Posted 22 Jul 2008 by John EckmanTags: Blogs, Business Model, Collaboration, Collective Intelligence, Community, Crowdsource, Direct Consumer Engagement, Drupal, Enterprise 2.0, Groundswell, Marketing, media, Online Advertising, Open Source, Social Networking, User Experience, Web 2.0

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It's in that context that I offer this review of Groundswell: Winning in a World Transformed by Social Technology, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post). + Read more

Open Source Social Applications: Bob Bickel of Ringside Networks
Posted 02 Jul 2008 by John EckmanTags: Business Model, Collaboration, Community, Conference, Culture, Enterprise 2.0, Enterprise applications, Enterprise solutions, JBoss, Open Innovation, Open Source, PHP, Platform, Ringside Networks, Social Networking, Video, Web 2.0

During the Enterprise 2.0 conference in Boston, I sat down for a quick chat with Bob Bickel, the co-founder and CEO of Ringside Networks. + Read more

Open Source and Innovation: John Newton of Alfresco
Posted 02 Jul 2008 by John EckmanTags: Alfresco, Business Model, Collaboration, Community, Conference, Content Management, ECM, Enterprise 2.0, Knowledge Management, Open Innovation, Open Source, Platform, Video, Web 2.0

During the Enterprise 2.0 conference this June in Boston, I sat down with John Newton, the CTO and Chairman of Alfresco, for a brief (7:11) discussion about the intersections between ECM and Enterprise 2.0 and the value of community-driven innovation in open source. Newton lays out a very clear picture of how Alfresco has a role to play in the overall shift in the direction of Enterprise 2.0 knowledge worker applications through the notion of content services and social services: + Read more