LATEST FROM

Media

How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Posted 12 Jan 2010 by Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, Online Advertising

"Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. + Read more

With 200 million monthly users across its sites, CBS looks to control ad revenue
Posted 14 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, Content Marketing, internet marketing online advertising, media, Media Advertising

CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. + Read more

Internet Marketing Online Advertising - Only 14% of People Click on Ads
Posted 11 Dec 2009 by Marc OsofskyTags: Advertising, Content Marketing, internet marketing online advertising, Marketing, Online Advertising

comScore released a bombshell at the iMedia Brand Summit, and yet not everyone has heard about it and the conclusions are striking.  Briefly:   + Read more

Seth Godin, Acumen and the content marketing story it tells
Posted 02 Dec 2009 by Jim MunzTags: Advertising, Content Marketing, Marketing, Online Advertising, Online Marketing, User Generated Content

I received Seth Godin's daily update, as I do every morning, and it jumped out at me as an interesting content marketing approach. So instead of sending out preview copies of his new book "Linchpin" to the usual industry suspects he is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. + Read more

Building Brands Online - IAB and Bain Report
Posted 01 Dec 2009 by Jim MunzTags: Advertising, Advertising Landscape, business, Business Model, Content Marketing, Marketing, media, Media Advertising, Media and Publishing, new media, Online Advertising, Online Marketing

I've been following the changing trends in online media marketing and advertising and the challenges that face both audiences over the past couple of years. The IAB and Bain have recently released a report called Building Brands Online: An Interactive Advertising Action Plan. They cover a number of topics in the report including why you should care and what is needed to address the five key obstacles they outline in the report: 1. Ad formats and creative are not innovating with the medium. + Read more

AOL ventures into a new content marketing landscape
Posted 30 Nov 2009 by Jim MunzTags: Advertising, Advertising Landscape, Business Model, content, Content Marketing, Marketing, publishing

"Content is the one area on the Web that hasn't seen the full potential. Hopefully, we will spark a revolution of people doing content at a different scale," says Mr. Armstrong, a former advertising executive at Google. + Read more

Want to Engage your Sports Fans on their sites and Facebook? See how the New England Patriots are doing it.
Posted 13 Jun 2009 by Jim MunzTags: Advertising, application syndication, content syndication, Facebook, Marketing, media, Media Advertising, Media and Publishing, New England Patriots, sports marketing, Syndication

Fans want to share the love of their team with other fans. Providing a team sponsored multimedia experience that is updated daily on their own site is a perfect solution. The New England Patriots got a head start on delivering this possibility by using OView application syndication and engaging with Optaros to deliver the right experience. + Read more

Sociable Ads: The Future or Advertising, or Just Another Banner?
Posted 14 Apr 2009 by John EckmanTags: Advertising, Advertising Landscape, Assembled Web, Business Model, Community, Marketing, media, Media Advertising, Metrics, Online Advertising, oview, Performance, Platform, Social Networking, Twitter, Web 2.0, Widget

Given the number of users who deploy ad-blocking software in their browsers, and the complete blindness to banner ads exhibited by most website users who haven't bothered to deploy ad blockers, it isn't surprising that the industry continues to seek a replacement (or at least a supplement) for the standard banner ad. + Read more

Leveraging APIs to Grow Your Digital Footprint
Posted 13 Apr 2009 by John EckmanTags: Advertising, API, application syndication, Assembled Web, Business Model, Community, Content Management, content syndication, Crowdsource, Digital Media, Distributed Development, long-tail, media, Media Advertising, Media and Publishing, Online Advertising, Open Innovation, Open Source, publishing, Social Networking, syndicate, User Experience, Web 2.0

While non-profit, community-oriented public radio stations aren't usually seen as being at the forefront of Internet technology, National Public Radio has been quietly making very impressive moves in adjusting to a new set of user expectations and technologies we've termed the Assembled Web. + Read more

Advertising Online 2 Application Views, the Online Ad Alternative
Posted 08 May 2008 by Marc OsofskyTags: Advertising, Advertising Landscape, content syndication, Marketing, media, Media Advertising

The internet is now the #1 media channel at work and the #2 channel at home. Brands must effectively engage consumers online with content to remain relevant. But eye tracking studies and DoubleClick's own data show that consumers have learned to ignore online ad real estate, no matter what type of ad (video, widget, flash) it is. This begs the question - there must be a better way to engage consumers online with branded content. The answer is Application Views. + Read more

Advertising Online #1 - Agencies vs. Ad-blockers, Who will Win?
Posted 02 May 2008 by Marc OsofskyTags: Advertising, Advertising Landscape, Marketing, Online Advertising

It appears that we humans are quite adaptable. In a relatively short time, nearly all of us have learned to ignore ads on the internet. The best way to prove this is through eye tracking studies that capture exactly what we are looking at on a web page. A great visual representation of this is through the use of heat maps that show the greatest concentrations of attention as red, lesser attention as yellow and finally no color markings for areas of the website that failed to capture any attention. + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Online Advertising Landscape Unclear
Posted 11 Apr 2008 by Jim MunzTags: Advertising, Advertising Landscape, Marketing, media, Media Advertising, Media and Publishing, Online Advertising, Online Revenue, ROI

With a potential deal looming in the online ad space between Yahoo, Microsoft, AOL, Google, and others, buyers of online ad space should be, and some of them are, showing concern. What this looming deal shows is the need for other options than what currently exist. + Read more