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Ecommerce

Commerce and Community: Sears' Santa's Helper Promotion
Posted 01 Dec 2009 by John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Ecommerce Blogroll: Weekly Report August 13, 2009
Posted 13 Aug 2009 by Noreen VincentTags: Doctor is In, Ecommerce, Ecommerce solutions, ecommerce Strategy, iPhone, M-commerce, Mobile, mobile commerce, multi-channel, Retail, shop.org annual summit

Shop.Org Annual Summit in Las Vegas is just around the corner, and we are pleased to share that Adam Michelson, our Director of Ecommerce Practice has been invited to participate in the popular Doctor Is In website critiques. Adam will be offering a session 20 to Social, which will offer retailers a simple process to decide what social features to implement for maximum impact. Take a look at all of the great tutorials offered by the consultants for a 1:1 session that will last 20 minutes - what could be better! + Read more

The Ecommerce Blogroll: The Weekly Report for June 24
Posted 24 Jun 2009 by Noreen VincentTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect, multi-channel, Retail, Shopping, social shopping

It's time for the weekly blogroll!  Here's a look at my favorite ecommerce blog posts from this week.  I've covered concepts such as social / community, store locators, blogs, and a link to a blog on the results from a recent survey of online shoppers that looks at what triggers drive their purchase behavior. + Read more

Ecommerce Merchant Tools: ERP, PIM and the Web Product Catalog
Posted 05 May 2008 by Adam MichelsonTags: Ecommerce, ecommerce Strategy, Merchant Tools, multi-channel, Product Management, Retail, SaaS

No one ever said being a merchant would be easy. This is especially true for the web merchant who is at a distinct disadvantage compared to their in-store-only comrades. A store merchant has tools at their disposal and can create effective planograms from all the analytical, behavioral and demographic information they have collected around well-known customer behavior. + Read more

Creating a new Retail Concept for ecommerce
Posted 28 Mar 2008 by Adam MichelsonTags: Ecommerce, multi-channel, PHP, Re-platforming, Retail

A retail concept is a new Website that sells your merchandise in a different way. A/B testing is a proven technique to tune features on your existing ecommerce site, but it is comes up short of a new digital property with its own capabilities and branding. Selling your merchandise in entirely new ways with new branding is not a new idea for retailers, but is becoming easier to do on-line. Your existing merchandising process should stay largely the same. + Read more