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Ecommerce

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Ecommerce Strategy - Customer Loyalty Basics
Posted 17 Jun 2008 by Adam MichelsonTags: Customer Relationship Management, Ecommerce, ecommerce Strategy, Retail, Shopping, Strategy, Web 2.0

Ecommerce success requires innovation and solid execution. The top question we get today regarding innovation is as follows: "We've done product ratings and reviews, what social shopping features should we implement in 2009?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Posted 13 Mar 2008 by Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more

Open Source Ecommerce - Assembled
Posted 06 Feb 2008 by Olivier PépinTags: Application Stategy, Architecture, Assembly Methodology, CRM, Ecommerce, Enterprise applications, Europe, Integrated Assembly Environment, Java, Mule ESB, Open Source, osCommerce, PHP, Platform, Re-platforming, SOA, Solutions, Sugar CRM, SugarCRM, Web 2.0

In a very competitive sector, flexibility, extensibility and time to market have been the main drivers when we assembled the Wonderbox ecommerce platform. + Read more