LATEST FROM

Ecommerce

Commerce and Community: Sears' Santa's Helper Promotion
Posted 01 Dec 2009 by John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more