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Ecommerce

Future Ecommerce - Nikki Baird Assembled Commerce
Posted 09 Nov 2009 by Marc OsofskyTags: Ecommerce solutions, ecommerce Strategy, OCentric

Brands are different than retailers.  Brands don't compete online on price in a standard storefront.  Instead, Brands are focused on creating a compelling brand experience that converges Commerce, Content and Community to increase brand equity.  Most Brands are unclear, however, on exactly the best way to do this and many wrongly assume they need to buy separate software platforms to enable Commerce, Content and Community. + Read more

Ecommerce Blogroll: Weekly Report November 4
Posted 04 Nov 2009 by Noreen VincentTags: 3Cs, commerce, Community, content, Ecommerce, Ecommerce solutions, Magento, OCentric, Open Source

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. + Read more

Ecommerce Review: Crocs. The New Site on the Block.
Posted 01 Sep 2009 by Adam MichelsonTags: 3Cs, cart, check-out, Community, content, crocs, Ecommerce, ecommerce review, ecommerce Strategy, home page, OCentric, product catalog, product details, social shopping

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with a D2C perspective adds an added layer of relevance to this site. I welcome your input of the assessment and look forward to hearing what you think of this or other new sites. + Read more

Target Adds Content from DailyCandy to Drive Traffic
Posted 02 Jun 2009 by Marc OsofskyTags: Ecommerce, Ecommerce solutions, ecommerce Strategy, Marketing, OCentric, Retail

Great piece in the WSJ on how Target is adding content to it's ecommerce site from DailyCandy to increase traffic.  Conventional ecommerce wisdom was that buyers only come to the site when they have an intent to purchase.  Therefore, content would only distract potential buyers and reduce conversion rates.  Sucharita Mulpuru from Forrester states this conventional wisdom well in the article, The idea back in the dot-com heyday was that you could use content to drive people to commerce," Ms. + Read more

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic
Posted 22 Mar 2008 by Marc OsofskyTags: 3Cs, Blogs, Ecommerce, Ecommerce solutions, ecommerce Strategy, eTail, Marketing, OCentric, Online Advertising, Retail

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%. A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic + Read more